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Keegan, Warren J.

Global marketing / Warren J. Keegan - 8a edición - Estados Unidos de Norteamérica : Pearson , 2015 - xxii ; 586 páginas

Incluye:
Brief contents
Contents
Preface
Acknowledgments
Glossary
Author/Name Index
Subject/Organization Index


Introduction
The global Marketing enviroment
Approaching global markets
The global marketing mix
Strategy and leadership in the Twenty-First Century

ISBN: 9780133545005

Subjects--Topical Terms:
THE GLOBAL MARKETING ENVINONMENT
APPROCTING GLOBAL MARKETS

LC Class. No.: HF1416 / K443 2015