Planificación estratégica de las ferias comerciales / (Registro nro. 176877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02247nam a2200445Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | DIGDYK0112 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NyNyDIG |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140112s2006 sp a ob 000 0 spa d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788499826752 |
| Qualifying information | (eBook ; |
| -- | pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 849982675X |
| Qualifying information | (eBook ; |
| -- | pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 8497728084 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9788497728089 |
| 035 ## - | |
| -- | (OCoLC)888342721 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DGITA |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DGITA |
| 050 14 - | |
| -- | T396 eBook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moreno Sánchez, María de Fátima, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Planificación estratégica de las ferias comerciales / |
| Statement of responsibility, etc | Maria de Fátima Moreno Sánchez, Eva Marina Reinares Lara, Manuela Saco Vázquez. |
| 264 #1 - | |
| -- | Madrid : |
| -- | Universidad Rey Juan Carlos, Servicio de Publicaciones : |
| -- | Dykinson S.L., |
| -- | [2006] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (347 pages) |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Ciencias jurídicas y sociales ; |
| Volume number/sequential designation | 41 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción general -- La comunicación comercial en la empresa -- Conceptualización e identificación de las ferias -- Análisis de situación de las ferias comerciales como herramienta de marketing -- Aplicación empírica de la oferta ferial -- Aplicación empírica de la demanda ferial -- Conclusiones finales y propuestas. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 299-318). |
| 588 0# - | |
| -- | Online resource; title from ePub and PDF title page (Digitalia, viewed January, 2014) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trade shows. |
| 655 #0 - | |
| -- | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reinares Lara, Eva Marina, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saco Vázquez, Manuela, |
| Relator term | author. |
| 776 08 - | |
| -- | Print version: |
| -- | Moreno Sánchez, María de Fátima. |
| -- | Planificación estratégica de las ferias comerciales. |
| -- | Madrid : Universidad Rey Juan Carlos, Servicio de Publicaciones : Editorial Dykinson, [2006] |
| -- | 8497728084 |
| -- | (OCoLC)781790393 |
| 793 0# - | |
| -- | Digitalia eBook Collection: |
| -- | Dykinson Editorial. |
| 791 2# - | |
| -- | Digitalia (Firm) |
| -- | publisher. |
| 830 #0 - | |
| -- | Ciencias jurídicas y sociales ; |
| -- | 41. |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
| Materials specified | Digitalia Hispánica |
| Identificador Uniforme del Recurso (URI/URL) | httpss://www.digitaliapublishing.com/a/6490/ |
| 910 ## - | |
| -- | Premium Collection: 2013 |
| 942 ## - | |
| -- | RAA |
| 999 ## - | |
| -- | 176877 |
| -- | 176877 |
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