El marketing a su alcance : (Registro nro. 195753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01774nam a2200385Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | DIGUAOCCTE0036 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NyNyDIG |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171020s2012 ck ob 000 0 spa d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 035 ## - | |
| -- | (OCoLC)1007499896 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DGITA |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9789588713205 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 958871320X |
| 043 ## - | |
| -- | s-ck--- |
| 050 14 - | |
| -- | HF5415.12.C7 ebook |
| 082 04 - | |
| -- | 658.8009861 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prettel Vidal, Gustavo, |
| Relator term | author. |
| 245 13 - TITLE STATEMENT | |
| Title | El marketing a su alcance : |
| Remainder of title | teorías y su aplicación en el contexto colombiano / |
| Statement of responsibility, etc | Gustavo Prettel Vidal. |
| 264 #1 - | |
| -- | Cali, Valle del Cauca, Colombia : |
| -- | Universidad Autónoma de Occidente, Dirección de Investigaciones y Desarrollo Tecnológico, Grupo de Investigación en Mercadeo y Publicidad, GIMPU, |
| -- | [2012] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 588 0# - | |
| -- | Online resource; title from PDF title page (Digitalia, viewed October 20, 2017) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Colombia. |
| 655 #0 - | |
| -- | Electronic books. |
| 791 2# - | |
| -- | Digitalia (Firm), |
| -- | distributor. |
| 793 0# - | |
| -- | Digitalia eBook Collection: |
| -- | Universidad Autónoma de Occidente |
| 776 08 - | |
| -- | Print version: |
| -- | Prettel Vidal, Gustavo. |
| -- | Marketing a su alcance. |
| -- | Primera edición. |
| -- | Cali, Valle del Cauca, Colombia : Universidad Autónoma de Occidente, Dirección de Investigaciones y Desarrollo Tecnológico, Grupo de Investigación en Mercadeo y Publicidad, GIMPU, 2012 |
| -- | 9789588713205 |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
| Materials specified | Digitalia Hispánica |
| Identificador Uniforme del Recurso (URI/URL) | httpss://www.digitaliapublishing.com/a/47664/ |
| 910 ## - | |
| -- | Premium collection: 2017 |
| 942 ## - | |
| -- | RAA |
| 999 ## - | |
| -- | 195753 |
| -- | 195753 |
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