Gestión estratégica de campañas publicitarias y de relaciones públicas en los entornos online / (Registro nro. 220362)
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000 -LEADER | |
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fixed length control field | 02213nam a2200505 i 4500 |
001 - CONTROL NUMBER | |
control field | DIGUOCES0390 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NyNyDIG |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230801s2022 sp a ob 000 0 spa d |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m o d |
035 ## - | |
-- | (OCoLC)1348484618 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DGITA |
Language of cataloging | eng |
Description conventions | rda |
-- | pn |
Transcribing agency | DGITA |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788491807339 |
Qualifying information | eBook |
-- | |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788491807346 |
Qualifying information | eBook |
-- | ePub |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9788491807322 |
050 14 - | |
-- | HF6146.I58 ebook |
245 00 - TITLE STATEMENT | |
Title | Gestión estratégica de campañas publicitarias y de relaciones públicas en los entornos online / |
Statement of responsibility, etc | Emilia Smolak-Lozano (coord.) ; Damián García Ponce, María Teresa Mercado Sáez, Carmen del Rocío Monedero Morales ; prólogo de Kathy Matilla. |
250 ## - | |
-- | Primera edición en formato digital. |
250 ## - | |
-- | Primera edición en lengua castellana. |
264 #1 - | |
-- | Barcelona : |
-- | Editorial UOC, |
-- | [2022] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource : |
Other physical details | illustrations. |
336 ## - | |
-- | text |
-- | txt |
-- | rdacontent |
337 ## - | |
-- | computer |
-- | c |
-- | rdamedia |
338 ## - | |
-- | online resource |
-- | cr |
-- | rdacarrier |
347 ## - | |
-- | text file |
-- | rdaft |
347 ## - | |
-- | |
490 1# - SERIES STATEMENT | |
Series statement | Comunicación |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references. |
588 0# - | |
-- | Online resource; title from PDF title page (Digitalia, viewed August 1, 2023) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet in public relations. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Smolak Lozano, Emilia, |
Relator term | editor. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | García Ponce, Damián, |
Relator term | author. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mercado Sáez, María Teresa, |
Relator term | author. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Monedero Morales, Carmen del Rocío, |
Relator term | author. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Matilla, Kathy, |
Relator term | contributor agent of text. |
791 2# - | |
-- | Digitalia (Firm), |
-- | distributor. |
793 0# - | |
-- | Digitalia eBook Collection: |
-- | Universitat Oberta de Catalunya |
776 08 - | |
-- | Print version: |
-- | Gestión estratégica de campañas publicitarias y de relaciones públicas en los entornos online. |
-- | Primera edición en lengua castellana. |
-- | Barcelona : Editorial UOC, [2022] |
-- | 9788491807322 |
830 #0 - | |
-- | Manuales (Editorial UOC). |
-- | Comunicación. |
856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
Materials specified | Digitalia Hispánica |
Identificador Uniforme del Recurso (URI/URL) | httpss://www.digitaliapublishing.com/a/116300/ |
910 ## - | |
-- | Premium collection: 2023 |
942 ## - | |
-- | RAA |
999 ## - | |
-- | 220362 |
-- | 220362 |
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