Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01726nam a2200409Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DIGUCLA0044 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240701s2019 ck ob 000 0 spa d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1236974755 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789588943480 |
| Qualifying information |
eBook |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
s-ck--- |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NC998.6.C7 ebook |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.609861 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Estrategias de publicidad social : |
| Remainder of title |
coyunturas sociales como oportunidad de mejoramiento de valor responsable / |
| Statement of responsibility, etc. |
compilador, Juan-Diego López-Medina ; autores, Juan-Diego López-Medina [and 9 others]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Medellín, Antioquia, Colombia : |
| Name of producer, publisher, distributor, manufacturer |
Universidad Católica Luis Amigó, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Source |
rdaft |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Encoding format |
PDF |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Universidad Católica Luis Amigó, Facultad de Comunicación Social, Diseño y Publicidad, Grupo de Investigación Urbanitas"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from PDF title page (Digitalia, viewed July 1, 2024) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
Colombia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social responsibility of business |
| Geographic subdivision |
Colombia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing |
| Geographic subdivision |
Colombia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
López-Medina, Juan-Diego, |
| Relator term |
editor, |
| -- |
author. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universidad Católica Luis Amigó |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/155270/">https://www.digitaliapublishing.com/a/155270/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium collection: 2024 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Recurso Electrónico |
