Branding cultural : (Registro nro. 203324)
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000 -LEADER | |
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fixed length control field | 01910nam a2200481Ii 4500 |
001 - CONTROL NUMBER | |
control field | DIGUOCES0108 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NyNyDIG |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210910s2019 sp ob 00 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788491804345 |
Qualifying information | eBook |
-- | |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788491804352 |
Qualifying information | eBook |
-- | ePub |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9788491804338 |
035 ## - | |
-- | (OCoLC)1282641193 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DGITA |
Language of cataloging | eng |
Description conventions | rda |
-- | pn |
Transcribing agency | DGITA |
050 04 - | |
-- | HF5415.1255 ebook |
082 0# - | |
-- | 658.827 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Fernández Gómez, Jorge David, |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | Branding cultural : |
Remainder of title | una teoría aplicada a las marcas y a la publicidad / |
Statement of responsibility, etc | Jorge David Fernández Gómez, María del Mar Rubio-Hernández, Antonio Pineda. |
250 ## - | |
-- | Primera edición en formato digital. |
264 #1 - | |
-- | Barcelona : |
-- | Editorial UOC, |
-- | [2019] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource. |
336 ## - | |
-- | text |
-- | txt |
-- | rdacontent |
337 ## - | |
-- | computer |
-- | c |
-- | rdamedia |
338 ## - | |
-- | online resource |
-- | cr |
-- | rdacarrier |
347 ## - | |
-- | |
490 1# - SERIES STATEMENT | |
Series statement | Manuales (Comunicación) |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references. |
588 0# - | |
-- | Online resource; title from PDF title page (Digitalia, viewed September 10, 2021) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Corporate image. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Trademarks. |
655 #0 - | |
-- | Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rubio-Hernández, María del Mar, |
Relator term | author. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Pineda Cachero, Antonio, |
Relator term | author. |
776 18 - | |
-- | Print version: |
-- | Fernández Gómez, Jorge David. |
-- | Branding cultura. |
-- | Primera edición en lengua castellana. |
-- | Barcelona : Editorial UOC, [2019] |
-- | 9788491804338 |
791 2# - | |
-- | Digitalia (Firm), |
-- | distributor. |
793 0# - | |
-- | Digitalia eBook Collection: |
-- | Universitat Oberta de Catalunya |
830 #0 - | |
-- | Manuales (Editorial UOC). |
-- | Comunicación. |
856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICO | |
Materials specified | Digitalia Hispánica |
Identificador Uniforme del Recurso (URI/URL) | httpss://www.digitaliapublishing.com/a/61739/ |
910 ## - | |
-- | Premium collection: 2021 |
942 ## - | |
-- | RAA |
999 ## - | |
-- | 203324 |
-- | 203324 |
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